Studio Graffiti Jewelry Series 2024

Every year in my studio, I change out the protective plywood covering on my workbench where I have painted hundreds if not thousands of pieces of art and jewelry over the course of 12 months. The piece of painted 1/8" plywood is an accidental work art. It's every color I've used all year, layered, splattered, and pooled in random patterns. Once the surface is cut up into 4 smaller pieces (so it fits in the laser cutter), these authentic layers of paint from my work surface become little jewels of abstract art. Everything is one-of-a-kind.

The time-lapse video shows my process, and gives a glimpse of just how colorful and unexpected each piece will be once it’s cutout. No two pieces are exactly alike, but if you have a certain color you’d like to be included, just let me know when you order (choose one of the color swatches at checkout) and I’ll find a spot on the plywood that includes that particular color.

This New Year’s tradition is something I always look forward to. The change in my plywood to a fresh unmarked piece, and looking back at the previous year’s colorful mess. It’s a new series where the recipient gets a little surprise, not knowing exactly what the finished piece will look like. It’s abstract art, but it’s also mistakes and overpainting marks.

But really, the reason I love this series so much and continue to make these year after year is that it’s a fun way to repurpose and use something old, ONCE AGAIN, in a whole new way. And that, my friends, is why I started this business.

2018 - A Year in Review

2018 has been quite a year. I didn’t realize I’d hit so many milestones all at once, but I suppose that’s fitting because it’s my 10th year in business, which in itself is a milestone.

This year was my best year in some respects, but it was also a hard year at times. Some things fell through that I previously counted on, other opportunities found their way to me that were totally unexpected. It all worked out in the end!

10,000 Etsy Sales:

This major milestone snuck up on me. I remember when I first opened my Etsy shop in 2009 (and started Once Again Sam simultaneously), I obsessed over every sale until I made it to 100 sales, which took about a full year. After that, I stopped worrying about the number and focused more on where I wanted to go with this handmade business. It’s been an incredible journey on Etsy and I hope to see 20,000 sales one day!

100 Craft Shows:

That’s 100 set ups, 100 teardowns, 200 precise packings / re-packings of the car, thousands of miles on the road, good hotels, bad hotels, perfect weather, horrible weather, early mornings, late nights, and who knows how many hours talking to customers & other vendors. It’s a hard life. I admire people who do festivals full time, but I’ve learned over the last few years that I don’t want to be in a different city every weekend. I have drastically cut back on the number of events I do now, but all of those experiences at various craft shows and art festivals have taught me so much about my product, my customers, and myself.

Record Sales:

I had a sales goal for the year, and I made it, but just barely. Every month I checked that we were on track to make that goal, and most of the time we were, but not always. I love a good “stretch goal” - something that pushes you to keep going, keep trying, keep making.

Record Number of Wholesale Orders & Stockists:

2018 was the first year I did multiple wholesale trade shows, and it paid off. With Etsy Wholesale closing up mid year, I had to hustle to make up for that loss, and when I look back at the number of wholesale orders from the year that came in solely from tradeshows and contacts made there, it’s easy to see this is a worthwhile investment for my business.

Largest Commission:

I took on my biggest commission (both in quantity and in size) this year for a local company called Kentwool. I created 75 custom landscapes for them in the spring, then in the fall, I took on my first extra large needle felted landscape commission which was 24” x 36”. That was double the size of my largest piece previously!  I never would have attempted something that big on my own, but now I feel empowered to work at whatever scale I want.

Largest Fiber Art Collection:

In May of 2018, I had the honor of being Artist in Residence at Poinsett State Park, and during my time there I created 40 pieces inspired by my surroundings which were then exhibited at Art & Light Gallery. Never before have I created such a large series around a specific location, and I really enjoyed the challenge. I enjoyed it so much I’m doing another residency next year and have an even bigger exhibition opportunity lined up for the summer. That’s all I can share till next year!

10 Years in Business:

It doesn’t feel like a long time to me, but I have come to realize a lot of Makers and small businesses simply don’t last that long. I’m one of the lucky ones! I think one big factor in why I have lasted this long and made every year better than the last is because I do a variety of things. When I’m sick of needle felting, I bounce back to jewelry. I’m not stuck in a single medium. I also never gave up my day job, and continue to work a few days a week as an Interior Designer, which gets me out of the studio and uses a totally different part of my brain. I’ll admit I don’t have much free time anymore, but I’m doing things I want to do with my time, and that matters far more to me.