Introducing Wool Color Studies

Back in October, I took a week-long rug hooking course at the John C. Campbell Folk School in Brasstown, NC. I had big plans for this new skill, plans that involved combining other materials and techniques, specifically needle felting. I’ve been needle felting for over 10 years now, and have fallen in love with the texture of wool, so the thought of achieving a whole new level of texture through rug hooking was extremely tempting. During my week at the Folk School, I tried out some preliminary pieces where I hooked wool fabric strips using traditional rug hooking techniques, but I intentionally left gaps and came back to fill those in with needle felted roving. I really loved the combo – it was everything I hoped it would be!

Fast forward to late January. Where did the last 3+ months go? Oh yeah, the holidays! The Folk School feels like ages ago, but I haven’t forgotten my original mission, despite the craziness of the 4th quarter. After returning home from Brasstown in October, I used the remaining funds from my Metropolitan Arts Council grant to purchase the basic supplies needed for rug hooking – a frame, 2 hooks, foundation cloth, curved scissors, etc. This stash of new supplies and tools has been sitting in my studio, waiting for me to return to a normal schedule. Now that the holidays are behind me, and I’m back from my big wholesale tradeshow (Atlanta Gift Show), it’s finally time to dive into this new crafting realm.

I started out small – nothing larger than 8” or so. Practicing on a reasonable scale is purely for my own sanity. If a piece isn’t working, it doesn’t feel like a huge let down when it’s smaller. Plus, I wanted to try out a bunch of different ideas so that’s a lot more manageable when I can finish a piece in a few hours rather than investing in something for a few weeks only to discover I don’t like how it turned out. I’m a beginner in this new medium, and I want to set myself up for success and allow for exploration.

I’m excited to share this new series of mixed media color studies. This first collection is inspired by the colors of gemstones like yellow topaz, aquamarine, kyanite, obsidian, and rose quartz. Each hoop art piece is really about exploring texture and features an overall monochromatic color palette. Each piece has a dyed wool backdrop that sets the tone for the color palette, but also acts as a fantastic foundation cloth. I wasn’t thrilled with the primitive linen look that’s traditionally used for rug hooking, so I tried out a few other options before discovering washed wool fabric. It’s way more expensive to work with, but I love love love how it looks!

Each hoop art piece has rug hooked wool strips, needle felted roving, punch needled yarn (wool, acrylic, chenille, and others) and I also flipped the piece several times throughout so that I can showcase both the “right” and the “wrong” side of the loops. I think it’s so cool how the “wrong” side of the loop can look – it’s so much tighter and shorter, but then the “right” side is so plush and has incredible density. To me, there’s no right or wrong side – it’s all about which texture you’re going for. As for me, I want ALL of the different textures represented!

All wool color studies are available on my website under Fiber Art / Textile Art and I’m also offering a custom option – choose your size and color palette and I’ll make it just for you!

Winter in the Woods Collection

My first series of needle felted animal portraits for 2020 is coming soon! I don’t get to make these portraits very often and when I do, they sell so quickly it’s a bit of a blur. I’m excited to share these 12 woodland creatures who are all bundled up for the winter season but I know they won’t last. I’ve got bears in hats, owls in scarves, chipmunks in earmuffs, and I had way too much fun putting together this little trailer that my husband helped fiml in the woods behind our house. 

This new series of needle felted animal portraits all bundled up for the the winter will be available starting tomorrow night at 7PM on Instagram. Follow @onceagainsam for details and a chance to snag one of these rare creations!

Follow @onceagainsam on Instagram for details about adopting one of these woodland creatures. As with my past animal portrait collections, I will be listing them for sale on Instagram and the first person to message me with their email address for payment gets the piece. 

These quirky felted portraits range in price from $50 to $125 depending on size.

Fun fact: my talented mother-in-law hand know those tiny hats! Aren’t they just the cutest!?!

New Splatter Paint Colorway: Lemongrass

Etsy has named chartreuse as the color of the year for 2020. I couldn’t be happier about this happy hue getting some time in the spotlight. Bring on the citrus colors, the golden greens, the fresh energetic tones!

Introducing an all-new colorway for the splatter painted acrylic collection: Lemongrass. I gathered up my favorite lime greens, mustard yellows, olives, and golds, and got to work making a drippy mess on the backside of clear acrylic. I’m so pleased with the results! Each pendant, pair of earrings, and ring is totally unique because it’s cut from an original splatter painting. 

Checkout the process video and see how it all comes together. 

Etsy has named Chartreuse the color of the year for 2020, and I'm totally on board! In my latest Makers Eye View video I'm embracing this fresh new colorway and adding it to my splatter painted acrylic jewelry collection. Watch as drips and splatters slowly build up to create a one-of-a-kind piece of jewelry.

The Lemongrass colorway is available online and I highly recommend going for the brass or silver setting. It compliments the golden green tones so well!

Evolution of a Maker: 11 Years of Once Again Sam

You probably know me for my handmade jewelry and fiber art. I’ve been making & selling jewelry on Etsy since January of 2009, and added fiber art to my offerings shortly after that, but I bet you didn’t know I once dabbled in making coasters from marble samples, bowls from old vinyl records, magnets from glass tiles, and some steampunk jewelry from old clock parts? Yes, it’s been a wild ride here at Once Again Sam! 

When I started out, I was working almost exclusively with up-cycled materials for two reasons: 1. I had a very small budget, and 2. I had access to a lot of interesting materials for free thanks to my career in interior design (which is an industry that is constantly clearing out samples from their design libraries). This combination caused me to be resourceful and experiment, which is still to this day the spirit of my handmade business Once Again Sam (and that’s also where the “once again” comes from in my company name). 

My monthly “crafting budget” in 2009 was $25 plus whatever I made selling on Etsy. When I started out, I wasn’t selling much on Etsy - maybe a sale a week for the first few months. However, I was surrounded by cool materials, thanks to my design career. The firm I was with at the time was relocating and downsizing the materials library (this was right when the Architecture industry was hit hard during the recession) and we were discarding samples like crazy, so I started reclaiming things from the trash like stone flooring samples, glass tile mockups, leather upholstery swatches, and wood stain chain sets. These odd bits and random pieces bound for the trash are how this business began!

I did eventually branch out and started buying inexpensive items at Goodwill that I could repurpose. Some of my favorite items to up-cycle at that time were suede clothing, old belts, vinyl records, broken costume jewelry pieces, and clocks. 

After about 2-3 years, I finally hit my stride working with wood, leather and wool. I stuck to these mediums and started selling enough online that I couldn’t get by using only recycled materials - I had to start sourcing from suppliers with future growth in mind. I still use recycled leather when possible.

Before I invested in my first laser cutter in 2012, all the leather earrings, cuffs, and rings were cut by hand, and that limited my design capabilities. The laser cutter really opened things up for my business - not just with leather, but also with wood and acrylic. However, there are still several hand cut leather designs I still make today.

My needle felting projects went from simple to complex within just a few short years. I dabbled in mostly 3D work, focusing on animals and plants as my subject matter. Some of these designs are still around in my shop today - they’re just more refined after years and years of practice!

I always get asked if I’d ever try a menswear jewelry line. I have, and it bombed. In 2015 I did a series of wooden dog tags, wider leather cuffs, and engraved wooden cufflinks and the collection was a total bust. Sometimes ideas just don’t work out - either the product isn’t quite right or there’s no customers who want to buy it. You live, you learn. No more menswear in the future - got it!

In 2016, my fiber art changed dimensions, literally. For the first time ever, I decided to work in 2D. It was completely different and I loved it immediately. I don’t know why I never thought to try that before! My first needle felted landscape was created in May of 2016 and it took my in a whole new direction, one I’m pursuing enthusiastically at the moment. Switching from 3D to 2D helped elevate my fiber art. I discovered as soon as you put something on a wall, it’s thought of more as art instead of craft.

In more recent years I’ve changed my fiber art focus almost entirely to 2D but I still do animal portraits and felted plants from time to time. The jewelry is still primarily laser cut but I’m enjoying hand painting and finding ways to marry the technology of the laser cutter with traditional art methods.

I enjoyed this little trip down memory lane and hope you did too. We’re all evolving, but it’s hard to see that on a day to day basis sometimes. When I look back at where I started, what I made, what I learned, I feel like a whole lot has happened in the last 11 years. There’s things I only made once and never tried again, there were things I made a decade ago that I still create and sell today, and it’s cool to see how it all ties together. My maker story is still being written. Who knows what the next ten years will bring! 

Year in Review: 2019

I’m about to celebrate 11 years in business as Once Again Sam and 2019 was another great year. Although it wasn’t a record-breaker like last year, I felt like I had way more opportunities and more fun in the last 12 months than compared to 2018. I factor so many things into “was it a good year?” so even though my total sales dipped by about 10% compared to 2018, I still count this year as one of the best yet.

The biggest changes I noticed this year was that Etsy Sales were way way down, but craft show sales were up, so thankfully it mostly balanced out. If you had asked me last year, I would have predicted the exact opposite - craft shows seem to be drying up and Etsy seemed to be holding steady. My crystal ball was wrong about 2019! A big win this year is seeing my Wholesale reach continue to rise because it’s by far my biggest financial investment since 2016. So nice to see it paying off longterm!

2019 brought lots of new milestones and opportunities - here’s a look at some of the highlights:

Teaching Opportunities: I taught 12 needle felting workshops this year (through Greenville Center for Creative Arts and SkillPop) and that included a total of 159 students. I had about 10% of those students return for a second, third, and even a fourth class. Either I’m a terrible teacher or they’re having a lot of fun learning this magical medium! I also taught my first hand painted jewelry class (at the Artisphere ArtLab) and I’m thinking about adding that to my workshop offerings next year.

27 Commissions: This is certainly a new record for me! I don’t count any of the custom handmade jewelry because honestly, 75% of the jewelry I make IS custom and/or made to order. I consider a commission to be a needle felted landscapes made from the customer’s photos or needle felted animal portrait. 27 commissions over 12 months is way more than I realized until I went back and looked at my records from this year. This is a tiny sampling below.

5 Magazine Features: Thank you again to Belle Armoire, TOWN, Local Life, Country Living, and The Pioneer Woman for featuring my work this year!

4 Exhibitions: I was honored to have my first large-scale long-term exhibition this summer at Greenville Center for Creative Arts. My 100 Day Project was part of the Fiber Paper Scissors show and it was truly one of the highlights of my year. I also had a fiber art landscape piece in the GCCA Members Exhibition, 2 in the the Friends of Lake Robinson juried exhibition, and a triptych at the Artfields Exhibition in Lake City, SC.

2 Grants: I have Metropolitan Arts Council to thank for not one but TWO grants this year. They helped fund my material costs for the 100 Day Project and Exhibition in the early spring, and then the second grant came in the fall which I used to take a rug hooking course at the John C. Campbell Folk School in Brasstown, NC.

1 Artist in Residence Opportunity: My second consecutive residency with South Carolina State Parks occurred in May at Edisto Beach State Park, and as with the previous year, that time away surrounded by an abundance of natural inspiration was another high point of my year. Read all about my experience in this blog post.

So it was a great year, as you can see! Taking time to reflect on the last 12 months on an emotional level, artistic satisfaction level, and pure numbers level, is a huge help in planning my next year and beyond. It’s easy to see what’s not working and it’s easy to see what worked way better than I expected. I’m starting to truly understand that one of the big reasons my small business has lasted this long and continues to grow each year is because I’m extremely diversified. I work in multiple mediums that appeal to completely different customers and I sell on multiple sales platforms so if one is suffering, I can wait it out or move on. A dip in Etsy sales this year didn’t actually matter in the grand scheme of things, which is a relief. If I had all my eggs in that basket, it might have hurt way more than it did. Same goes for last year with craft shows - I didn’t do as well in that arena in 2018, but I hung in there, tried again this year, and had fantastic results.

I’m so grateful for every single compliment, opportunity, sale, like, share, email, feature, and student this year and every year. All of these things - small things, big things - they all add up and they all matter. From the bottom of my heart - thank you!

Lastly - if you’re into stats and am curious about the journey of this handmade business, I’ve posted several reviews and recaps from previous years.

They can be found here:

Year in Review: 2018

Year in Review: 2016

Year in Review: 2015

Year in Review 2014