Indie Craft Parade 2016 Recap

What a weekend. The 7th annual Indie Craft Parade took place this past weekend, and it was, as always, one of the best weekends of the whole year. This festival of all things handmade takes place every September, and it’s extremely competitive to get a spot as a vendor, but it’s a total blast once you’re in.

It’s also a LOT of hard work. I spend every minute of the summer preparing for this show, and when the weekend is over and the dust has settled, it feels like I’ve just accomplished something big, something that’s been months in the making. Today, as I write this, everything is sore: my face (from smiling non-stop for 3 days), my feet (from standing for the better part of 18 hours), my back (from load in load out), and my brain (from keeping track of sales and trying my best to remember names), but I’m beaming with joy. I met so many wonderful customers and fellow artists, and I got to share my work with 7,000 people. There’s something really thrilling about that!

This year was another record breaker, and I’m so thankful for everyone who came by my booth. I absolutely love to see people coming over to shop who are wearing jewelry they purchased from me years ago.

I did lots of shopping as well, and these are my 2016 purchases. 

1. Bird cup from Moonbird Pottery
2. Necklaces from Twenty Two West
3. Ceramic ring cone from Paper&Clay
4. Screen print on wood from Bone and Ink • Drawings by Jennifer Janeiro Allen
5. Painted ornament from Origin Tale
6. Print from METHANE STUDIOS
7. Metal bunny bowl from January Jewelry
8. Large woven wall hanging from WARP & WEFT
9. Angry cukes, Little Rock Caviar, and Drunken Tomatoes from Doux South
10. Bible verse cards & holder from Thimblepress
11. Push-pop Confetti from Thimblepress

As in years past, I’m sharing some show stats, mostly because this event is fun to track from year to year. I sold less items than I did last year, but I earned more, and I also noticed I didn’t do as well on Sunday as I usually do, but I did almost double my usual sales during the Friday night VIP gala. You just never know how things will shake out!

In addition to stats, I thought I’d share a few practical tips and tricks that have worked well for me over the years. These things might be useful to anyone considering doing a craft show, or even the craft show veterans out there.

1. If you’re going to sit down at any point during the show, bring a director’s chair or taller stool so you’re still able to chat with customers and handle transactions without being hidden behind your display. It will feel more natural to talk to customers when you’re eye level with them, even if you’re going to sit. I know some pros say you should never sit (or eat, or be on your phone, etc.) but let’s get real here - you will probably need to do all three at some point!

2. If you know you’re going to be standing for the majority of the show (either because you’re in the “never sit down camp” or because it’s going to be a busy show and sitting isn't an option) bring one of those comfort mats to stand on. Half the time I’m standing barefoot on one of those things and it really helps keep my legs from tiring out over the course of the show (and nobody can see it anyway!).

3. You can never have too many business cards, bags, or dollar bills on hand at a show. Every stinkin year, I think I have more than enough for Indie Craft Parade, and I’m wrong. This year I packed over 400 bags, nearly double what I packed the year before, and darn it, I still ran out. I also took 100 bucks worth of one dollar bills and ran out by the end of the day Saturday. Be prepared, or better yet, be beyond prepared! I have never run out of business cards as of yet (thankfully) but I have seen plenty of vendors who did, and I just hate to see them losing potential follow-up business because their customers have no way of finding them after the show.

4. Pack lots of food and water. If a show is really busy, you may not be able to leave your booth for a meal, and only a handful of shows offer lunch deliveries. Also - when you’re thinking through what food to pack, I find it a lot easier to eat things with a fork (no sandwiches or pizza, etc.), so you can sneak in a quick bite here and there, then get back to your customers after minimal chewing without having to worry about leaving to wash your hands, food in teeth situations, or having to take a long break to eat something big & messy in one shot.

5. Be prepared for 60 through 90 degree temperatures, because both are possible and you have no way of knowing which. I’ve done shows where the AC was so extreme my fingers went numb and I shivered the whole time, and I’ve also had shows where I was a sweaty mess when the AC wasn’t at it’s best, so dress & pack for both extremes, no matter what time of year it is.

6. Rethink your packaging for busy shows (or prepare it ahead of time). Unless you sell really high end or fragile items, I’d say the simpler the better. I always feel really awkward when I’ve made a purchase and I have to stand there while the artist makes fancy ribbon curls. I know not everyone agrees on this, but I wanted to put it on this list as something to encourage you to think through ahead of time.

7. Bring back up devices for accepting credit card payments, extra battery backup, and all the chargers in the world. You don’t want any technology mishap to shut you down.

8. Pay attention to the questions your customers ask (or keep a list, if that helps), because you’ll catch on to some repeat questions after a while which is a clue you may have something that needs to be addressed. For example, when I first started selling my Curious Cameo pendants, people were always asking if I had longer chains. I never even thought of that until people kept asking about them, so now I keep extra chains if people would like to upgrade to a longer one. Easy solution!

9. HAVE A SIGN.

10. Consider taking custom orders during the show. For the longest time, people would ask for a custom item and I’d give them a business card and send them to my Etsy shop, and never hear from them again. Now, I offer to take their order right then and there, and I’ll even apply any show specials I have going on, so that I’m not leaving this possible future order up to chance. I also make things easy by bringing a color chart to the show so customers can see all the available options and choose exactly what they want.

Studio Makeover

It all started with a photography problem.

Every time I wanted to snap a quick photo of a new piece to post on Instagram or list in my Etsy shop, I had to stop packing orders, move whatever I was in the middle of making, and clear off my only worksurface so that I could set up my lights and backdrop. It may not sound like a big deal, but it was a daily source of frustration.

I took a good look around my studio and found other problems with the layout. Not only was the room looking awfully cluttered, the hodge-podge of furniture & storage wasn’t doing anything to make my job easier. It was time for a major makeover!

Within 24 hours of getting fed up with my space, I had mercilessly gone through every corner of my studio, filled 8 trash bags full of junk and donated or relocated about 80% of the furniture.

Out with the old:

1. Oversized corner desk that jutted out into the room

2. Plastic storage drawers that could no longer support the weight of their contents

3. Drafting table from college (that wasn’t great when it came time to hammer)

4. Old 3-drawer nightstand that never opened properly and didn’t store much

5. Bulletin boards that had become a cluttered mess

6. Saddle stool that cut into my legs after only 10 minutes of sitting

7. Desk chair (because I really don’t need to sit down just to print shipping labels)

8. Folding table in front of window that had no surface visible left

9. Old materials stashed in the closet for projects I never did and had no interest in doing now

In with the new:

A. 24”x48” table dedicated to my permanent photography set up, plus prop storage underneath

B. Large worktables that create a continuous standing-height worksurface that’s super sturdy

C. Standing height desk for my computer with dedicated area for shipping supplies and packing orders

D. “Perch” stool, so I can sit and work if I need to (though I prefer to stand)

E. A second set of large flat file drawers for storing leather

F. Convenient wall-mounted shelving for the things I need to access daily

Want to see more? 

Take a tour of my many workspaces, including my new and improved studio:

Go behind the scenes with Sarah Mandell of Once Again Sam to see the many workspaces where handmade jewelry and fiber art are born.

So why did I have all this random stuff causing problems in my studio? 

When I first started my business in 2009, I wasn’t entirely sure what all I was going to make. I collected all sorts of things, “just in case” I came up with an idea, but eventually found my groove with specific materials and products. Even still, all of these random things I'd been storing for years continued to be stored. I’m embarrassed to say I may be a bit of an unintentional hoarder, but after my recent clean out, I think I’ve taken some major steps to break this habit!   

I parted ways with a lot, but I also rediscovered some pretty cool stuff and that has inspired me to dabble in new materials once again. I've got some new collections in the works thanks to this studio makeover!

Writing Changes Taste in Music

When I began writing Two Brothers, One Redhead, and a Stolen Giraffe, I had a hard time finding appropriate background music to listen to while I worked. The story takes place on a run-down farm in the middle of nowhere Nebraska, and the setting has a certain worn-in honest vibe to it, so when I went to choose some quiet heartfelt background music to inspire me while I typed, I came up almost empty handed.

Ever since I was old enough to buy my own tunes, I’ve been dedicated to just about every kind of rock music there is: hard rock, indie rock, alternative, punk rock, metal, classic rock, you name it. The problem was, none of that music really fit with the story I was working on, and that was important to me.

At the time, back in 2010 when I wrote the novel, there were exactly two bands in my entire music library that worked with the story, and they were Iron & Wine and Doug Burr. They were the oddballs in my music library that didn’t quite fit with the rest. I wrote the entire first draft of Two Brothers, One Redhead, and a Stolen Giraffe listening to nothing but Doug Burr, one album after the other, and then back around again all the way through, over and over. His music inspired me so much it even made its way into the story in Chapter two:

Excerpt from Two Brothers, One Redhead, and a Stolen Giraffe:

When she turned to catch him staring at her, Daniel quickly found something to talk about. Picking up the blue plastic gadget that was haphazardly wired to her tape deck, he asked, “What is this thing. Is this like…an iPod or something?”

“It’s my music box,” Jo said with a grin. “Yes, it’s like an iPod, if by that you mean an MP3 player. It’s not the fancy kind you probably have back home.”

Daniel wished he had an iPod. He wished he had a cell phone too, and a newer watch that actually kept time, and maybe a warmer winter coat for those cold days in January up north. There were a lot of material things Daniel wished he had, but he didn’t dwell on that too much, like Dylan was prone to do and even beg for from time to time. “What kind of music do you listen to?” he asked, trying to operate the gadget that was the size and heft of a block of cheese. This music box of hers was ancient in technology years, and it probably belonged in a museum. He could only guess what kind of computer it would hook up too. No flat screens around here, no high speed Internet. In this year, 2007 A.D., it seemed the Larsen’s were not the type to save up their pennies for silly things such as these.

“Little bit of everything,” she replied. “I really like Doug Burr. He has the most soulful voice I’ve ever heard.”

“Don’t know him.”

Jo took the music box and punched a few buttons so Daniel could hear this soulful voice for himself. “This one’s called ‘Always Travel Light’.”

What an appropriate selection. Daniel always traveled light, from foster home to foster home, and now to Josephine’s farm in the Heartland of America. It was so easy to leave his last home, just days ago. There was nothing in that spacious brick Colonial other than a few drawers full of clothes, a couple of overdue books from the library, and an alarm clock on the shared nightstand that his brother could sleep through despite its obnoxious volume. He wouldn’t miss any of it.

Throughout the editing process, and the long & drawn out publishing process, I started picking up new bands that had similarities to Doug Burr and Iron & Wine, and now my entire taste in music has changed. There are still plenty of days when I break out the old favorites (and play them loud), but now I crave the heartfelt words and emotional music of Noah Gunderson, Damien Jurado, Ben Howard, and Josh Ritter. I never would have guessed writing a story could change my whole taste in music.  

This is the playlist I put together for Two Brothers, One Redhead, and a Stolen Giraffe. The collection of songs was a few years in the making - I made additions as I discovered new artists, and each song goes with the story in a special way. For those who’ve read the story, you’ll notice they’re in chronological order!

Spotify playlist

Hope you enjoy the book and all the music that goes with it!

Two Brothers, One Redhead, and a Stolen Giraffe

$12.99

By Sarah Mandell

Buy on Amazon

When Making & Writing Collide

In May of this year, my second novel was published, titled Two Brothers, One Redhead, and a Stolen Giraffe. It’s a quirky coming-of-age story that takes place on a farm in Nebraska, where a pair of well-meaning but impulsive brothers and their sixteen-foot stowaway spend several weeks falling in love with their newfound freedom, the wide open land, and the book-smart redhead who lives there.

It’s no surprise both sides of my creative mind have influenced each other recently, and that the process of writing & publishing Two Brothers, One Redhead, and a Stolen Giraffe has lead me to create a special collection of work inspired by the story. Here’s a sneak peek at some of the new pieces I’ve been working on lately, all inspired by the book. These are available for purchase in my Etsy Shop.

My favorite series features needle felted paintings, jewelry, and laser etched wood blocks that contrast an aerial view of farmland in Nebraska with the patterned hide of a giraffe. I loved that contrast in the story - an exotic African creature living on a rural farm.

To celebrate these two new things, my book release and new handmade collection, I’m hosting a giveaway on Instagram this week. The winner will receive a signed copy of Two Brothers, One Redhead, and a Stolen Giraffe, a $10 Amazon.com gift card, plus their choice of handmade pendant (shown below).

To enter the contest, simply follow both of my Instagram accounts @sarahmandellauthor & @onceagainsam and comment on the giveaway image (on either account) letting me know which pendant you’d choose if you’re the winner. Contest is open worldwide now through July 10. Good luck to all!

Landscape Mood

June is for landscapes

I’ve been on a landscape kick for the last two months. This new-to-me obsession has recently appeared in my handmade jewelry and fiber art, and has gotten me interested in improving my painting skills as well. I can trace this inspiration back to 3 specific assignments I received during a month-long art challenge called #creativesprint. Here’s the blog post if you missed it.

Although the assignments were diverse, and I used different mediums as much as possible, these 3 challenges had a similar outcome. On April 9th, the assignment was to create something inspired by water - I painted 3 seascape pendants. On the 15th, the assignment was to work with your non-dominant hand - I awkwardly painted an abstract scene with my left hand. On the 17th, we were challenged to create something inspired by a poem - I chose Whitman’s “Pioneers! O  Pioneers!” and needle felted a landscape inside a small embroidery hoop.

Those pieces were just for fun, an excuse to give my creative mind a bit of a workout, but I’ve been in a landscape mood ever since. I recently launched this series of 7 pendants featuring bright blue skies and wide-open prairie, and just posted this #MakersEyeView video showing the process (time lapse) to my YouTube channel.

Watch how Sarah Mandell of Once Again Sam paints a landscape featuring cloudy skies and wide-open prairie, then turns them into 7 one-of-a-kind pendants. Wear an original painting everyday! Checkout Once Again Sam on Etsy: www.onceagainsam.com

This week, I’m excited to be launching this limited edition series of 5 needle felted landscapes. Each piece goes live at 8PM EST, one per day, starting Monday June 6th, through Friday June 10th. Pick out your favorite and follow me on Instagram, Facebook, or Twitter to see the introductions this week!